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Don presented his views on the way the web and people are developing to 200 people at Ecademy London in September 2007. He firmly believes we will provide the content on the web not the journalists, this is a good example. Our children don't watch the TV or send emails they interact on the web continuously and collaboratively. The big opportunity is for the Fleas to collaborate to form organisations which take on the Elephants (Charles Handy's words almost).