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Jamie Nast created this map as a summary of a podcast with Howard Behar, former president of Starbucks.
For more mapping examples see www.ideamappingsuccess.com and http://ideamapping.ideamappingsuccess.com and for the full story behind this idea map go to http://ideamapping.ideamappingsuccess.com/IdeaMappingBlogs/2008/02/09/its-not-about-the-coffee-podcast-1-of-4/.