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This map was created by Jamie Nast, author of "Idea Mapping".
She created this map for a Mindjet webinar she delivered in June 2007 on improving memory and why it is so important to use imagery and color in your maps. You can see and hear this archived webinar by going to the Mindjet site.
For more mapping examples see www.ideamappingsuccess.com and http://ideamapping.ideamappingsuccess.com and for the full story behind this idea map go to http://ideamapping.ideamappingsuccess.com/IdeaMappingBlogs/2007/06/05/the-memorability-factor-idea-map-18/.